Export Practices

Export Practices: 4 Modules

“Export Practice” is designed for individual entrepreneurs, and small and medium-sized companies to obtain a broad comprehensive foundation of exporting, and the knowledge and skills necessary to work in a variety of industry sectors in and functions of international trade.
Module I: Exporting Process and Practices— explores the fundamentals of exporting, focusing on establishing your export program via an overview of the export process, including the role of Freight Forwarders. Finding products to export, assessing a company’s readiness to export, locating sources of market research, entering foreign markets, common mistakes made by exporters, and assistance that is available for exporters will all be addressed.
Module II: Export Documents and Insurance— covers the most common documents used in an export transaction. Incoterms-2010, including what they can and can’t do for buyers and sellers, will be discussed. Emphasis will be given to Shippers Export Declaration (SED), Proforma Invoice, Commercial Invoice, Bill of Lading, and Airway Bill. Types of ocean cargo, ocean and air freight charges, methods of insuring goods, the different insurance coverages available and determining the insured value will also be covered.
Module III: Export Payments and Financing— identifies payment options, including open account, prepayment, consignment, documentary collection, and letter of credit, including analysis of the risks associated with each payment methods. Financing options available through commercial banks and government financing programs will be addressed.
Module IV: Export Marketing— discusses marketing concepts, the targeting of a specific country, identifying buyers, and the marketing mix (product, price, place and promotion) will be analyzed. This Module will also examine the differences between domestic and international marketing, the roles of distributors and agents, and exploring trade leads, as well as cultural considerations.

What to Expect

These courses are designed around participation and online interaction. You may take part in asynchronous or synchronous review sessions with the instructor. Expect to read the materials, and take part in the discussion forum. Participation in the review sessions is optional.
Course Delivery

The courses are taught entirely online, designed around participation and online interaction. Each session encourages participants to share their export/import experiences, knowledge and business world events that support the material in each Module