Export Practices: 4 Modules
Export Practice is designed for individual entrepreneurs, small and medium sized companies obtain a broad comprehensive foundation of exporting and the knowledge and skills necessary to work in a variety of industry sectors and functions in international trade.
Module I: Exporting Process and Practices – Explores the fundamentals of exporting, focuses on establishing your export program with an overview of the export process including the role of Freight Forwarders will be examined. Finding product to export, assessing company’s readiness to export, sources of market research, entering foreign markets, common mistakes made by exporters and assistance that is available for exporters will be adressed.
Module II: Export Documents and insurance – Covers the most common documents used in an export transaction. Incoterms-2000, including what they can and can’t do for buyers and sellers will be discussed. Emphasis will be given on Shippers Export Declaration (SED), Proforma Invoice, Commercial Invoice, Bill of Lading and Airway Bill. Types of ocean cargos, ocean and air freight charges, methods of insuring goods, the different insurance coverage’s and determining the insured value will also be covered.
Module III: Export Payments and Financing - Identifies payment options including open account, prepayment, consignment, documentary collection, letter of credit including analyzing the risk associated with each payment methods will be addressed. Financing options available through commercial banks and government financing programs will be covered.
Module IV: Export Marketing – Discusses marketing concepts, targeting individual country, identifying buyer, marketing mix (product, price, place and promotion) will be addressed. This Module will also examine the differences between domestic and international marketing, role of distributors and agents, trade leads as well as cultural considerations.
What to Expect
These courses are designed around participation and online interaction; you are expected to take part in asynchronous and synchronous weekly webinar discussions with the instructor and other course participants. Expect to spend 3 to 4 hours for each Module to complete the assignments, read the materials, take part in the discussion forum and participate in webinar (optional).
Course Delivery
The courses are taught entirely online, using Moodle Course Management System, and they are designed around participation and online interaction. Each course encourages participants to share their export/import experiences, knowledge and business world events that supports the material in each Module.
