Export Marketing Essentials


  • Export/Import MGT
    The Export and Import Practice Management course contains practical lessons in global trading which deals with the most important aspects of importing and exporting, including approaches
    Export Marketing
    Export Marketing Online is designed to provide a broad comprehensive background knowledge, conceptual understanding, tools and strategies to help companies make informed export
    Export Practices
    Export Practice is designed for individual entrepreneurs, small and medium sized companies obtain a broad comprehensive foundation of exporting and the knowledge and skills necessary to work
    Import Practices
    Import Practices is designed for individual entrepreneurs, small and medium sized companies obtain a broad comprehensive foundation of the knowledge and skills necessary to import and or to work
  • Export Marketing Essentials: 4 Modules

    Export Marketing Online is designed to provide comprehensive background knowledge, conceptual understanding, tools and strategies to help companies make informed export marketing decisions and to set companies’ products or services apart from the competition. These highly interactive, outcome-based Modules are designed to give exporting businesses the upper hand, so as to maximize sales and reduce costs by managing their export marketing activities effectively from planning stage to delivery and sale.

    Module I: Why Export Marketing? Marketing Concepts: Covers the differences between export marketing and domestic marketing, applying major concepts— segmentation, targeting and positioning (STP). This Module will also examine selecting appropriate international marketing research methodologies, and export marketing environments.

    Module II: Marketing Mix (Product, Price, Place, Promotion)Strategies: Discusses product or service strategies, pricing objectives and strategies, landed cost, direct or indirect distribution channels [including the role of Export Management Companies (EMC) and Export Trading Companies (ETC)], and the different promotion mediums.

    Module III: Export Market Entry Strategies, Selection Criteria and Planning Process: Helps Identify potential target markets, and modes of entering markets, and finding qualified buyers, and selecting agents or distributors. This Module will also analyze various types of buyers and the factors that influence their purchasing decisions.

    Module IV: E-exporting and Contemporary Issues in Export Marketing: Examines e-business, e-commerce and e-marketing as they relate to export marketing. Responding to trade leads and marketing using social media platforms will be covered. This Module will also address contemporary issues in export  marketing and cultural considerations.

    buy ciprofloxacin

    What to Expect

    This courses are designed around active participation and online interaction, you may take part in asynchronous or synchronous review sessions webinar discussions with the instructor and other course participants. Expect to spend 3 to 4 hours for each Module to complete the assignments, read the materials, take part in the discussion forum and participate in review sessions (optional).

    Course Delivery

    The course is taught entirely online and is designed around participation and online interaction. This course encourages participants to share their marketing and exporting experiences, knowledge and business world events that support the material in each Module.