Courses

Export and Import Practices Management: 5 Modules

The Export and Import Practice Management course contains practical lessons in global trading which deal with the most important aspects of importing and exporting, including approaches to them, required documents, payment methods, financing options, shipping, insurance, marketing, and legal and cultural considerations. These highly interactive, outcome-based Modules are designed to give import and export businesses the upper hand to maximize sales and reduce costs by managing their import and export operations effectively.
Module I: Export and Import Processes and Requirements—discusses the steps to take to clear merchandise through Customs, including filing for entry, calculating duty charges, classifying products using the Harmonized Schedule (HS), the inspection of goods, and liquidation (by which Customs determines the final duty and any applicable taxes). This module will identify and address basic export concepts, company readiness to export and/or import, evaluate a product’s and country’s potential. It also includes identifying assistance programs that will help your company become competitive in targeted markets.
Module II: Export and Import Documents and Incoterms 2010— covers the most common documents used in export and import transactions. Compares the different categories of international trade documents including commercial, banking, transportation, insurance, and government control. Emphasis will be given to Customs documents, including Shippers Export Declaration, Proforma Invoice, Commercial Invoice and Bill of Lading. Examines INCOTERMS 2010 by identifying the responsibilities of importers and exporters in a transaction.
Module III: Export and Import Payments and Financing— identifies and discusses payment options, including open account, prepayment, documentary collection, consignment, and letter of credit. This Module will help you analyze the risks associated with each payment method, discusses the major advantages and discrepancies in a letter of credit, and identifies import and export financing options.
Module IV: Export Marketing and Marketing Imported Products— considers marketing techniques that can be used once the product clears Customs. The marketing mix of product, price, place (distribution), and promotion will be addressed. This Module will also examine the differences between domestic and international marketing, the roles of distributors and agents, and various tariff and non-tariff barriers, as well as the international promotion assistance.
Module V: Export and Import Shipping and Insurance— Discusses the role of Custom House Brokers and Freight Forwarders, the different insurance coverages available, costs associated with import and export shipment, and benefits possible from Foreign Trade Zone, ATA Carnet and other temporary importation programs.

What to Expect

These courses are designed around participation and online interaction. You may take part in asynchronous or synchronous review sessions with the instructor. Expect to read the materials, and take part in the discussion forum. Participation in the review sessions is optional.
Course Delivery

The courses are taught entirely online, designed around participation and online interaction. Each session encourages participants to share their export/import experiences, knowledge and business world events that support the material in each Module

Import Practices – 3 Modules

“Import Practices” is designed for individual entrepreneurs, and small and medium-sized companies to obtain a broad comprehensive foundation of the knowledge and skills necessary to import and or to work in a variety of industry sectors in and functions of international trade.
Module I: Import Process and Requirements— participants will explore the fundamentals of effective import decisions. This Module provides insight into the essentials of import success, including the role of Customs and Customs House Brokers. Informal and Formal Entry, the Customs clearance process, Informed Compliance, the importer’s responsibilities, the basics of classifying your product under the Harmonized Tariff Schedule, and Country of Origin Marking will be discussed.
Module II: Documents and Methods of Payment— examines the simultaneous flow of documents, goods and payments in an import transactions. The documents Customs needs on your import shipment, the different categories of international trade documents, proforma invoice, commercial invoice, major Incoterms-2010, and reasons for Customs examination will all be covered. Payment methods, including advanced payment, open account, consignment, documentary collection, and letter of credit, will also be addressed
Module III: Selling Your Imported Product— explores effective marketing strategies to sell your product before or after product is imported. Marketing concepts and product life cycle, pricing strategies, common pricing mistakes, distribution methods and promotion will be covered. Calculating landed cost, identifying suppliers using the Internet and agency agreements will be examined.

What to Expect

These courses are designed around participation and online interaction. You may take part in asynchronous or synchronous review sessions with the instructor. Expect to read the materials, and take part in the discussion forum. Participation in the review sessions is optional.
Course Delivery

The courses are taught entirely online, designed around participation and online interaction. Each session encourages participants to share their export/import experiences, knowledge and business world events that support the material in each Module

Export Marketing Essentials: 4 Modules

Module I: Why Export Marketing? Marketing Concepts: Covers the differences between export marketing and domestic marketing, applying major concepts— segmentation, targeting and positioning (STP). This Module will also examine selecting appropriate international marketing research methodologies, and export marketing environments.
Module II: Marketing Mix (Product, Price, Place, Promotion)Strategies: Discusses product or service strategies, pricing objectives and strategies, landed cost, direct or indirect distribution channels [including the role of Export Management Companies (EMC) and Export Trading Companies (ETC)], and the different promotion mediums.
Module III: Export Market Entry Strategies, Selection Criteria and Planning Process: Helps Identify potential target markets, and modes of entering markets, and finding qualified buyers, and selecting agents or distributors. This Module will also analyze various types of buyers and the factors that influence their purchasing decisions.
Module IV: E-exporting and Contemporary Issues in Export Marketing: Examines e-business, e-commerce and e-marketing as they relate to export marketing. Responding to trade leads and marketing using social media platforms will be covered. This Module will also address contemporary issues in export marketing and cultural considerations.

What to Expect

These courses are designed around participation and online interaction. You may take part in asynchronous or synchronous review sessions with the instructor. Expect to read the materials, and take part in the discussion forum. Participation in the review sessions is optional.
Course Delivery

The courses are taught entirely online, designed around participation and online interaction. Each session encourages participants to share their export/import experiences, knowledge and business world events that support the material in each Module

Export Practices: 4 Modules

Export Practice is designed for individual entrepreneurs, small and medium sized companies obtain a broad comprehensive foundation of exporting and the knowledge and skills necessary to work in a variety of industry sectors and functions in international trade.

“Export Practice” is designed for individual entrepreneurs, and small and medium-sized companies to obtain a broad comprehensive foundation of exporting, and the knowledge and skills necessary to work in a variety of industry sectors in and functions of international trade.
Module I: Exporting Process and Practices— explores the fundamentals of exporting, focusing on establishing your export program via an overview of the export process, including the role of Freight Forwarders. Finding products to export, assessing a company’s readiness to export, locating sources of market research, entering foreign markets, common mistakes made by exporters, and assistance that is available for exporters will all be addressed.
Module II: Export Documents and Insurance— covers the most common documents used in an export transaction. Incoterms-2010, including what they can and can’t do for buyers and sellers, will be discussed. Emphasis will be given to Shippers Export Declaration (SED), Proforma Invoice, Commercial Invoice, Bill of Lading, and Airway Bill. Types of ocean cargo, ocean and air freight charges, methods of insuring goods, the different insurance coverages available and determining the insured value will also be covered.
Module III: Export Payments and Financing— identifies payment options, including open account, prepayment, consignment, documentary collection, and letter of credit, including analysis of the risks associated with each payment methods. Financing options available through commercial banks and government financing programs will be addressed.
Module IV: Export Marketing— discusses marketing concepts, the targeting of a specific country, identifying buyers, and the marketing mix (product, price, place and promotion) will be analyzed. This Module will also examine the differences between domestic and international marketing, the roles of distributors and agents, and exploring trade leads, as well as cultural considerations.

What to Expect

These courses are designed around participation and online interaction. You may take part in asynchronous or synchronous review sessions with the instructor. Expect to read the materials, and take part in the discussion forum. Participation in the review sessions is optional.
Course Delivery

The courses are taught entirely online, designed around participation and online interaction. Each session encourages participants to share their export/import experiences, knowledge and business world events that support the material in each Module

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